You will learn to analyze the idea uniqueness and business viability of your conceptual ideas, such as identifying problem-market fit and validating problem-solution fit, or test hypothetical assumptions without the risk of expensive and painful failure, and so on.

Most founders started their business without testing their ideas, which commonly led to their shutdowns from strong competition because they offered no unique selling point.

Before you begin the rigorous process of starting a business, you first need to find a viable real-world problem worth solving that your potential customers would pay money for.