You will learn to identify the competitive weaknesses and competitive distinction among competing products to substantiate points of differentiation, such as recognizing the substantial differences of your competitors' product-or-service offering to create your unique features and benefits, or analyzing product features for undiscovered differentiation, and so on.

Leveraging qualitative and quantitative market data to inspire product differentiation design in developing competitive advantage to strengthen your business.

Product competitiveness is the most important concern for all companies in creating distinctive characteristics and unique features for strong unique selling proposition to outcompete business rivals in the marketplace.