You will learn to draw design inspiration by studying how products failed, such as identifying bad designs that did not solve customers' problems or offer good user experience, or observing how products neglected to address market need, and so on.

Avoiding preventable failures in product design and market research to drive innovative design process and product value, as well as learning when to discontinue unprofitable products.

Every year, millions of dollars are lost due to products failure.

Most times, these costly failures are the outcomes of poor market research, lack of customer validation, and weak design thinking process.