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Totsy

An e-commerce platform selling prenatal care products and top brands for moms, babies and children.

Categories

Children, E-commerce, Parenting,

Product Gallery

Reasons for Shutdown

Poor Customer Support

High customer dissatisfaction

Totsy did not have a good review of its product and customers complained about how Totsy claimed that the items were sold out and never delivered the product after users made their purchases.

Strategy Issues

Due to economic instability, flash sale companies lost their bargaining power

After the economic downturn in 2007/2008, the economy began to recover and demand high-end brands. Therefore, flash sale companies struggled to compete with T.J. Maxx as manufacturers decided to not let their high-end brands sell for bargain prices anymore.
There was a big difference in the market from 2005 to 2015 where until 2010 the market grew at an average annual rate of 76.2% and since then, declining to 16.7% annual growth till 2015.

Poor Business Model

Did not gain any profit

Totsy never gained any profit from its flash sales even when the company hit $16.9 million revenue.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
1.	Timtara	23.4%	An online shopping destination with products across 15 different categories.	Retail	E-Commerce, Shopping, Internet	India	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2010	-	-	-
2.	Wantful	19.4%	An online gift-giving service that offered recommendations based on a recipient's style and interests.	Retail	E-Commerce, Gifts, Online Portals	United States	-	-	-	-	-	Early Stage	-	-	-	-	-	-	-	-	-	-	-	-	-	10000-10000	-	-	Inactive	-	-	2011	-	-	-
3.	Zulily	18.4%	An online retailer that offered consumers daily product deals.	Retail	E-Commerce, Delivery, Technology	United States	-	-	-	-	-	M&A	-	-	-	-	-	-	-	-	-	-	-	-	-	1000-5000	-	-	Inactive	-	-	2009	-	-	-
4.	Pier 1	15.5%	A omnichannel retailer that specialized in imported home furnshings and decor.	Retail	Home Decor, Furniture, E-Commerce	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10000-10000	-	-	Inactive	-	-	1962	-	-	-
5.	ToyGaroo	11.1%	An online toy rental service that allowed people to rent toys for certain periods, instead of buying them, and then return those toys for newer ones.	Retail	E-Commerce, Toys, Internet	United States	-	-	-	-	-	Seed	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2010	-	-	-
6.	Shoes of Prey	9.9%	An online customization platform and an internet-first brand of shoes for women.	Retail	E-Commerce, Fashion, Consumer Goods	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2009	-	-	-
7.	Boo.com	9.1%	Online global sports retail site.	Retail	Clothing, E-Commerce, Shopping	United Kingdom	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	500-1000	-	-	Inactive	-	-	1999	-	-	-
8.	Aagaar	4.8%	A hyperlocal grocery delivery service.	Retail	E-Commerce, Delivery	India	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2014	-	-	-
9.	Hushbabies	3.7%	An e-commerce destination for parenting.	Retail	Babycare, Toys, E-Commerce	India	-	-	-	-	-	Seed	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2009	-	-	-

Investors

No.	Image	Name	Investor type	Description	Location	Preferred investment stage(s)	Stages invested in	Assets under management (AUM)	Investment range	Investment sweet spot	Preferred investment focus	Preferred investment geography	No. of investments	No. of lead investments	No. of follow-on investments	No. of co-investments	Portfolio companies	No. of exits	Total exit value	No. of failed investments	Loss on investments	No. of acquisitions	No. of board seats taken	No. of funds	Limited partners	Co-investors	No. of partners	Partners	No. of employees	Management	Board members	Founders	Investor reputation	Contact info	Entity type	Legal name	Former legal name(s)	Founded date	Ticker
1.		Gotham Ventures	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
2.		Rho Capital Partners	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Leadership

No.	Name	Previous designation	Previous company	Previous biography	Previous profile type	Previous location	Experience	Education	Reputation	Current company	Current designation	Current biography	Current profile type	Current location	No. of investments	No. of exits	Total exit value	No. of board seats taken	Contact info
1.	Daniel Schultz	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
2.	Guillaume Gauthereau	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
3.	Christophe Garnier	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Funding

No.	Financing date	Financing round	Total amount raised	Post-money valuation	Financial viability	Fundraising target amount	Remaining target amount	Financing type	No. of investors	Board seats	Lead investors	Entity type	Financing status
1.	10 Dec 2012	Private Equity Round	USD 28.72M	-	-	USD 28.72M		Equity,	8	4	-	-	Completed
2.	17 Jul 2012	Series B	USD 18.5M	-	-			-	2	-	-	-	Completed
3.	7 Jun 2011	Private Equity Round	USD 53M	-	-	USD 53M		Equity,	21	3	-	-	Completed
4.	1 Mar 2011	Debt Financing	USD 6M	-	-			-	1	-	-	-	Completed
5.	30 Nov 2010	Series A	USD 5M	-	-			-	2	-	-	-	Completed
6.	9 Jul 2009	Seed Round	-	-	-	-	-	-	1	-	-	-	-