Make data-driven decisions to improve longevity

Samba Mobile

Redefined advertising for mobile by delivering better engagement statistics for brands, better yields for publishers, and more choices for viewers of brand advertising.

Categories

Social Media, Apps, Advertising,

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Reasons for Shutdown

Poor Business Model

Due to the increasing price of wholesale data, the ad model used by Samba Mobile was no longer sustainable

The service offered subscribers free mobile data usage in return for viewing adverts and ran on 3UK’s mobile network.
It was a business model that several other companies tried with little to no success.
Eventually, due to the increasing price of wholesale data, the model and business quickly became unsustainable.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Image	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
1.		AdMagnet	15.5%	A digital advertising network.	Marketing & Advertising	Ad Network, Advertising, Digital Media	India	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2008	-	-	-

Investors

No.	Name	Investor type	Description	Location	Preferred investment stage(s)	Stages invested in	Assets under management (AUM)	Investment range	Investment sweet spot	Preferred investment focus	Preferred investment geography	No. of investments	No. of lead investments	No. of follow-on investments	No. of co-investments	Portfolio companies	No. of exits	Total exit value	No. of failed investments	Loss on investments	No. of acquisitions	No. of board seats taken	No. of funds	Limited partners	Co-investors	No. of partners	Partners	No. of employees	Management	Board members	Founders	Investor reputation	Contact info	Entity type	Legal name	Former legal name(s)	Founded date	Ticker
1.	Venture Founders	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
2.	Digicel	-	After 11 years of operation, Digicel Group Limited has over 13 million customers across its 31 markets in the Caribbean, Central America	Kingston, Saint Andrew, Jamaica	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10001+	-	-	-	-	-	-	-	-	-	-
3.	Richard Brennan	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
4.	David Wheldon	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
5.	Mark Charkin	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Leadership

No.	Name	Previous designation	Previous company	Previous biography	Previous profile type	Previous location	Experience	Education	Reputation	Current company	Current designation	Current biography	Current profile type	Current location	No. of investments	No. of exits	Total exit value	No. of board seats taken	Contact info
1.	Ben Atherton	Founder & CEO	-	-	-	-	-	-	-	Samba Networks	-	Ben is the founder of www.sambanetworks.com, a company which monetises messaging apps with brand video, and a suite of pioneering products which deliver amazing, user powered brand experiences to messaging app users, Co-founder www.brandtone.ie, the world's leading mobile engagement company for global FMCG companies, funded by Unilever Ventures and Verlinvest. Ben also launched 13 companies for privately owned telecoms company www.digicelgroup.com and ran the Sponsorship function for global telco Orange.	-	-	-	-	-	-	-
2.	Dilip Shukla	Founder	-	-	-	-	-	-	-	Samba Networks	-	Dilip Shukla is Founder at Samba Networks.	-	-	-	-	-	-	-
3.	Neil Patrick	Co-Founder & COO	-	-	-	-	-	-	-	Samba Networks	-	Neil Patrick is Co-Founder & COO at Samba Networks.	-	-	-	-	-	-	-

Funding

No.	Financing date	Financing round	Total amount raised	Post-money valuation	Financial viability	Financing type	No. of investors	Board seats	Lead investors	Entity type	Financing status
1.	30 Apr 2017	Series A	GBP 491K	-	-	-	1	-	-	-	Completed
2.	8 Jan 2015	Angel Round	USD 377K	-	-	-	2	-	-	-	Completed
3.	8 Oct 2012	Angel Round	USD 929K	-	-	-	2	-	-	-	Completed
4.	1 Nov 2011	Angel Round	USD 500K	-	-	-	3	-	-	-	Completed