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Marketing, Brand Marketing, Social Media Marketing,

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Reasons for Shutdown

Poor Management

Inability to listen to investors advice

Discord between the founder and investors over accepting an offer from Google.
The investors adviced the founder to accept the offer, but he was asking for a higher price and unfortunetly Google refused the deal.
The investor stopped funding the founder when they found out that he did not secured the offered from Google .
Afterwards, Salorix were unable to raise any reserves after its investors stopped funding it.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Image	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
1.		HitMeUp	23.3%	Developed real-time and location-based marketing applications for the web and mobile platforms.	Marketing & Advertising	Marketing, Real Time, Location Based Services	United Kingdom	-	-	-	-	-	Seed	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2011	-	-	-

Investors

No.	Image	Name	Investor type	Description	Location	Preferred investment stage(s)	Stages invested in	Assets under management (AUM)	Investment range	Investment sweet spot	Preferred investment focus	Preferred investment geography	No. of investments	No. of lead investments	No. of follow-on investments	No. of co-investments	Portfolio companies	No. of exits	Total exit value	No. of failed investments	Loss on investments	No. of acquisitions	No. of board seats taken	No. of funds	Limited partners	Co-investors	No. of partners	Partners	No. of employees	Management	Board members	Founders	Investor reputation	Contact info	Entity type	Legal name	Former legal name(s)	Founded date	Ticker
1.		Inventus Capital Partners	-	Inventus was founded by successful entrepreneurs with a Founder-first philosophy. The GPs have backed >100 startups to date	San Mateo, California, United States	-	-	-	$ 20M - $ 100M	$50M	Financial Services, Consumer Services, Advertising	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
2.		Nexus Venture Partners	-	-	Menlo Park, California, United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Leadership

No.	Image	Name	Previous designation	Previous company	Previous biography	Previous profile type	Previous location	Experience	Education	Reputation	Current company	Current designation	Current biography	Current profile type	Current location	No. of investments	No. of exits	Total exit value	No. of board seats taken	Contact info
1.		Santanu Bhattacharya	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Funding

No.	Financing date	Financing round	Total amount raised	Post-money valuation	Financial viability	Fundraising target amount	Remaining target amount	Financing type	No. of investors	Board seats	Lead investors	Entity type	Financing status
1.	1 Jun 2013	Series A	USD 3.5M	-	-			-	2	-	-	-	Completed
2.	24 Aug 2009	Seed Round	USD 2K	-	-			-	-	-	-	-	Completed