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Reach.ly

An analytics tool providing actionable customer behavior patterns for e-commerce sites.

Categories

Analytics, Data Mining, E-commerce,

Product Gallery

Reasons for Shutdown

Lack of Strategy

The founder did not start from new ideas.

Reach.ly CEO did not start afresh and he mixed up the ideas and models from previous business into the new business.
Started out too big and did not scale up and led them to spent too much money on technology without a customer or a working prototype.
The company also lacked room for other investors where they survived from their CEO shares.

No Market Validation

Did not research if the market needed the product.

Lacked of conducting proper feedback from the market and pilot client was also a serious problem.

Poor Due Diligence

The team did not have the same business vision.

Without any consultation, Reach.ly began to switch to another platform called Shopify with a standardized API and app marketplace.
However, it turned out that Shopify did not align well due to the fact that Shopify players were smaller and thus, failed to serve Reach.ly's goals.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
1.	HelloRanking	22.5%	Your App Downloads Boosting Platform	Information Technology & Services	Ad Network, Applications, Marketing, Mobile, Analytics, Developer Tools, Developer Platform	Hong Kong SAR	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2015	-	-	-
2.	ABBY	17.8%	A documentation service for A/B tests.	Information Technology & Services	Analytics, Developer Tools, Technology	Germany	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	Inactive	-	-	2015	-	-	-
3.	BrainSINS	16.0%	Provided personalization technology and e-commerce analytics services to online retailers.	Information Technology & Services	Analytics, E-Commerce, Information Services, Software	Spain	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2010	-	-	-

Investors

No.	Image	Name	Investor type	Description	Location	Preferred investment stage(s)	Stages invested in	Assets under management (AUM)	Investment range	Investment sweet spot	Preferred investment focus	Preferred investment geography	No. of investments	No. of lead investments	No. of follow-on investments	No. of co-investments	Portfolio companies	No. of exits	Total exit value	No. of failed investments	Loss on investments	No. of acquisitions	No. of board seats taken	No. of funds	Limited partners	Co-investors	No. of partners	Partners	No. of employees	Management	Board members	Founders	Investor reputation	Contact info	Entity type	Legal name	Former legal name(s)	Founded date	Ticker
1.		Imprimatur Capital Fund Management	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
2.		Andris K. Berzins	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Leadership

No.	Image	Name	Previous designation	Previous company	Previous biography	Previous profile type	Previous location	Experience	Education	Reputation	Current company	Current designation	Current biography	Current profile type	Current location	No. of investments	No. of exits	Total exit value	No. of board seats taken	Contact info
1.		Ernests Stals	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Funding

No.	Financing date	Financing round	Total amount raised	Post-money valuation	Financial viability	Fundraising target amount	Remaining target amount	Financing type	No. of investors	Board seats	Lead investors	Entity type	Financing status
1.	27 Mar 2014	Seed Round	EUR 150K	-	-			-	1	-	-	-	Completed
2.	21 Jun 2013	Debt Financing	EUR 50K	-	-			-	1	-	-	-	Completed
3.	4 Aug 2011	Angel Round	-	-	-	-	-	-	1	-	-	-	-