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A digital music service provider reinventing the way people experience music.

Categories

Media & Entertainment, Digital Entertainment, Music,

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Reasons for Shutdown

Failed Acquisition (Takeover)

Acquired by Pandora.

Poor Marketing

The company did not have anyone in-charged of marketing.

The company never had a marketing chief for more than a few months where no one was really looking over marketing.
Also, Rdio required users to pay to listen to their streaming services while their competitor, Spotify, offered free music with paid advertising in its product.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
1.	Muziboo	27.0%	An online music community and a platform for displaying anyone's talent in creating music.	Media	Music, Private Social Networking, Media & Entertainment	India	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2007	-	-	-
2.	Hubrif	26.1%	A curated video on demand platform for streaming high quality African short films.	Media	Web Applications, Media & Entertainment, Internet, Video Streaming, Digital Entertainment	Nigeria	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	Inactive	-	-	2016	-	-	-
3.	Grooveshark	20.7%	A free web-based music application that enabled internet users to listen to music on-demand.	Media	Music, File Sharing, Web Hosting	United States	-	-	-	-	-	Seed	-	-	-	-	-	-	-	-	-	-	-	-	-	50-100	-	-	Inactive	-	-	2006	-	-	-
4.	Home Run Media	11.2%	A media agency.	Media	Media & Entertainment, Marketing, Brand Marketing	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2011	-	-	-

Investors

No.	Name	Investor type	Description	Location	Preferred investment stage(s)	Stages invested in	Assets under management (AUM)	Investment range	Investment sweet spot	Preferred investment focus	Preferred investment geography	No. of investments	No. of lead investments	No. of follow-on investments	No. of co-investments	Portfolio companies	No. of exits	Total exit value	No. of failed investments	Loss on investments	No. of acquisitions	No. of board seats taken	No. of funds	Limited partners	Co-investors	No. of partners	Partners	No. of employees	Management	Board members	Founders	Investor reputation	Contact info	Entity type	Legal name	Former legal name(s)	Founded date	Ticker
1.	Atomico	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
2.	Janus Friis	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
3.	Mangrove Capital Partners	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Leadership

No.	Name	Previous designation	Previous company	Previous biography	Previous profile type	Previous location	Experience	Education	Reputation	Current company	Current designation	Current biography	Current profile type	Current location	No. of investments	No. of exits	Total exit value	No. of board seats taken	Contact info
1.	Carter Adamson	CEO/Cofounder	-	-	-	-	-	-	-	Sum	-	Carter Adamson is the CEO and Cofounder of [Project Florida](/organization/projectfla). Prior to Project Florida, Carter Adamson was the COO and Cofounder of [Rdio](/organization/rdio). He previously worked as an Entrepreneur in Residence at [Atomico Ventures](/organization/atomico). Before that he was the General Manager of Desktop Products at [Skype](/organization/skype), and prior to that was the director of Product Strategy/Business Developement at [AOL](/comany/aol). Before starting at AOL, Carter worked as Senior Program Manager at [Mirabilis](/organization/mirabilis).	-	-	-	-	-	-	-
2.	Janus Friis	Co-Founder	-	-	-	-	-	-	-	Starship Technologies	-	Janus co-founded Joost, Skype, Kazaa and Joltid, among other high-profile technology companies, with his long-time business partner Niklas Zennström. Janus is the recipient of a series of industry awards and was also recognized by Time Magazine as one of its 100 Most Influential People in 2006.	-	-	-	-	-	-	-
3.	Niklas Zennstrom	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Funding

No.	Financing date	Financing round	Total amount raised	Post-money valuation	Financial viability	Fundraising target amount	Remaining target amount	Financing type	No. of investors	Board seats	Lead investors	Entity type	Financing status
1.	1 Apr 2014	Private Equity Round	USD 25M	-	-			-	-	-	-	-	Completed
2.	1 Dec 2013	Series B	USD 4.4M	-	-			-	-	-	-	-	Completed
3.	1 Nov 2013	Series B	USD 3.8M	-	-			-	-	-	-	-	Completed
4.	1 Sep 2013	Private Equity Round	USD 75M	-	-			-	1	-	-	-	Completed
5.	3 Feb 2011	Series A	USD 17.5M	-	-			-	3	-	-	-	Completed
6.	14 Oct 2009	Seed Round	-	-	-	-	-	-	3	-	-	-	-