Munchery
An online food ordering and meal delivery service.
Description
Munchery was reinventing the weeknight dinner, and making it ridiculously easy to put a delicious, healthy meal on the table. With new menus each weekday, order wholesome prepared dinners, handmade by top local chefs using only the highest-quality ingredients, for same-day deliveries. All made fresh from scratch each day by the best chefs in town.
Legal Name
Munchery
Former Legal Name(s)
-
Company Reputation
-
Entity Type
Private limited company
Ownership Status
-
Operational Status
Inactive
Founded Date
2011
Operational Duration
8 years
Shutdown Date
2019
Last Financing Round
Private Equity Round
Total Raised
USD 215.01M
Last Financing Date
1 Apr 2017
No. of Funding Round(s)
10
No. of Investor(s)
3
No. of Employees
100 - 250
Total Revenue
-
Post-money Valuation
-
Market Capitalization
-
Stage of Development
Growth
Transactional Model Type
B2C
Defensibility Moats
Two-sided marketplaces,
City
San Francisco
State/Province
California
Country
United States
Industry
Internet
Categories
Foodtech, Food Delivery, Food & Beverages, Consumer,
- Strategy Issues
- Munchery tried to lure customers by using aggressive discounts offerings, such as $20 off customer's first two orders and offered a free 1 month subscription plan to first time customers.
- However, despite their attempts to do so, Munchery failed to retain customers.
- The results were a disappointment to the CEO, Tri Tran, which led him to stepped down, and the position replaced by James Beriker.
- Beriker decided to take the approach to raise the prices, which only led to furthur chaos for the company in the middle of increasing competition.
- Strong Competition
- New emerging competitors from Uber's Eats spinoff and DoorDash offered variety of offers and Munchery was unable to anticipate the impact by these companies.
- High Operational Cost
- As to ensure on-time delivery of high quality product to satisfy customers, Munchery quickly expanded, operating expensive production kitchens in Los Angeles, New York and Seattle. But, continuing these operations proved to be expensive, both financially and logistically.
Tried to lure customers by using aggressive discounts offerings
New emerging competitors from Uber's Eat spinoff and DoorDash
Expanding meant higher costs.
Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%
| No. | Image | Name | Similarity score | Description | Industry | Categories | Location | Ownership status | Entity type | Stage of development | Transactional model type | Defensibility moats | Last financing round | Total raised | Post-money valuation | Last financing date | No. of funding round(s) | No. of investors | Investors | Total revenue | Market capitalization | No. of investments | No. of acquisitions | No. of board seats taken | Competition | Management | No. of employees | Company reputation | Contact info | Operational status | Operational duration | Shutdown date | Founded date | Legal name | Former legal name(s) | Ticker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1. |  | TinMen | 25.4% | An app that designed to provide home-cooked lunches and dinners to working professionals. | Internet | Food & Beverages, Food Delivery, Applications | India | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2015 | - | - | - |
2. |  | The Poultry Exchange | 21.0% | An online marketplace for bulk poultry and meat purchases. | Internet | Marketplace, Food & Beverages, Food Distributors, Trading Platform | United States | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1-10 | - | - | Inactive | - | - | 2016 | - | - | - |
3. | .png){kind=logo} | SpoonRocket | 18.7% | A next-gen, ultra-fast delivery platform that delivered high quality tasty meals to customers in 15 minutes or less. | Internet | Food Delivery, Food & Beverages, Organic Food, Foodtech, Applications | United States | - | - | - | - | - | M&A | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2013 | - | - | - |
4. |  | Fastbee | 16.6% | A food delivery startup that was set up with the aim of changing the way Singaporeans obtain their meals daily. | Internet | Food Delivery, Food & Beverages, Foodtech | Singapore | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | Inactive | - | - | 2016 | - | - | - |
5. |  | Take Eat Easy | 16.4% | A company that offered online platform that connects customers with restaurants. | Internet | Food Distributors, Applications, Restaurants, Food & Beverages, Logistics, Food Delivery | Belgium | - | - | - | - | - | Early Stage | - | - | - | - | - | - | - | - | - | - | - | - | - | 100-250 | - | - | Inactive | - | - | 2013 | - | - | - |
6. |  | MealHopper | 16.1% | A startup that connected local cooks with users looking for homemade meals. | Internet | Food Processing, Food & Beverages, Foodtech, Food Delivery | India | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | 1-10 | - | - | Inactive | - | - | 2015 | - | - | - |
7. |  | OrderMonger.com | 14.8% | Food delivery service. | Internet | Food & Beverages, Delivery, Startup | India | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2006 | - | - | - |
8. |  | Eatfresh | 14.8% | An online platform for chef-made meals. | Internet | Foodtech, Restaurants, E-Commerce, Food Delivery, Food & Beverages | India | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | 50-100 | - | - | Inactive | - | - | 2015 | - | - | - |
9. |  | Ola Cafe | 14.6% | A food delivery app by OLA. | Internet | Food & Beverages, Software, Delivery | India | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 5000-10000 | - | - | Inactive | - | - | 2015 | - | - | - |
10. |  | LocalBanya | 14.4% | An online convenience store offered a range of products. | Internet | Food & Beverages, E-Commerce | India | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 100-500 | - | - | Inactive | - | - | 2012 | - | - | - |
11. |  | SpoonJoy | 14.3% | A subscription-based online platform that allowed office goers and other consumers to order meal packs. | Internet | Delivery, Mobile Applications, Food & Beverages, Subscription, Foodtech | India | - | - | - | - | - | Early Stage | - | - | - | - | - | - | - | - | - | - | - | - | - | 50-100 | - | - | Inactive | - | - | 2013 | - | - | - |
12. |  | Eazy Meals | 13.4% | A food tech business platform. | Internet | Foodtech, Consumer Goods, Food Delivery, Food & Beverages | India | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | Inactive | - | - | 2015 | - | - | - |
13. |  | Cibando | 12.9% | An application that enable users to find restaurants. | Internet | Food & Beverages, Search Engine, Technology, Applications, iOS | Italy | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1-10 | - | - | Inactive | - | - | 2011 | - | - | - |
14. |  | Sedapur | 12.5% | An e-commerce service for food. | Internet | Culinary, Food & Beverages, E-Commerce | Indonesia | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | Inactive | - | - | 2011 | - | - | - |
15. |  | Bite Club | 12.0% | A food delivery startup that delivered handmade meals prepared by talented chefs to people's home/office. | Internet | E-Commerce, Food Delivery, Food & Beverages, Food Processing | India | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2014 | - | - | - |
16. |  | Vinetrade | 12.0% | An online wine trading platform for building and managing wine portfolios. | Internet | E-Commerce, Food & Beverages, Applications | United Kingdom | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | 1-10 | - | - | Inactive | - | - | 2011 | - | - | - |
17. |  | Twigly | 11.8% | A food ordering app. | Internet | Food & Beverages, Foodtech, Delivery | India | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 50-100 | - | - | Inactive | - | - | 2015 | - | - | - |
18. |  | The French Cellar | 11.6% | A wine subscription e-commerce model into Asia. | Internet | E-Commerce, Subscription, Food & Beverages | Singapore | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1-10 | - | - | Inactive | - | - | 2013 | - | - | - |
19. |  | Flowtab | 11.5% | A mobile app that offered ordering and payments platform designed to enhance users nightlife experience. | Internet | Mobile Applications, Food & Beverages, Transaction Processing, Payments, Nightlife | United States | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 50-100 | - | - | Inactive | - | - | 2011 | - | - | - |
20. |  | TinyOwl | 10.9% | Developed location-based mobile application for ordering food. | Internet | Applications, Food & Beverages, Information Technology, Mobile, Location Based Services | India | - | - | - | - | - | M&A | - | - | - | - | - | - | - | - | - | - | - | - | - | 500-1000 | - | - | Inactive | - | - | 2014 | - | - | - |
21. |  | Dine In | 10.4% | A platform that delivered food from a range of restaurants. | Internet | Hospitality, Delivery, Food & Beverages | United Kingdom | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2011 | - | - | - |
22. |  | Foodily | 9.7% | A social recipe network where users could discover and share recipes. | Internet | Foodtech, Food & Beverages, Social Network, Communities, Sharing | United States | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1-10 | - | - | Inactive | - | - | 2010 | - | - | - |
23. |  | ZuperMeal | 8.7% | A home food delivery startup that provided home-cooked meals. | Internet | Cooking, E-Commerce, Foodtech, Food & Beverages, Food Delivery | India | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2015 | - | - | - |
24. |  | HolaChef | 8.5% | A food service company that offered chef-crafted fresh meals to consumers. | Internet | Food & Beverages, Foodtech, Restaurants, Delivery | India | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 50-100 | - | - | Inactive | - | - | 2014 | - | - | - |
25. |  | Golama | 8.5% | An online platform designed to provide home delivery of food products from stores. | Internet | Food & Beverages, Delivery, Logistics | Russian Federation | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 100-250 | - | - | Inactive | - | - | 2017 | - | - | - |
26. |  | Sprig | 7.8% | A mobile application that enabled users to find and order healthy meals and have them delivered in a minimal time frame. All the ingredients used in these meals were locally-sourced, sustainable, and seasonal. | Internet | Food Delivery, Foodtech, Software, Applications, Technology, Food & Beverages | United States | - | - | - | - | - | Early Stage | - | - | - | - | - | - | - | - | - | - | - | - | - | 50-100 | - | - | Inactive | - | - | 2013 | - | - | - |
27. |  | Cusoy | 7.7% | Curated restaurant finder for people with food allergies. | Internet | Restaurants, Search Engine, Food & Beverages | United States | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1-10 | - | - | Inactive | - | - | 2013 | - | - | - |
28. |  | Cyberchef | 7.7% | A virtual marketplace for traditional meals. | Internet | Restaurants, Marketplace, Food & Beverages | India | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2015 | - | - | - |
29. |  | Monkeybox | 7.3% | A subscription-based foodtech startup that provided children’s school meals. | Internet | Children, Food Delivery, Foodtech, Nutrition | India | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2016 | - | - | - |
30. |  | OrderSnack | 7.3% | Online food ordering portal. | Internet | Food & Beverages, Delivery, Foodtech, Online Portals | India | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | Inactive | - | - | 2012 | - | - | - |
31. |  | Kitchensurfing | 7.2% | An online platform for listing and contacting chefs for private dining events. | Internet | Foodtech, Hospitality, Food & Beverages, E-Commerce | United States | - | - | - | - | - | Early Stage | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2012 | - | - | - |
32. |  | Offpeak | 6.6% | An online platform that provided restaurant bookings and secure discounts. | Internet | Food & Beverages, Restaurants | Malaysia | - | - | - | - | - | Early Stage | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2013 | - | - | - |
33. |  | Lamido Group | 6.2% | A website where users could buy and sell items to each other. | Internet | Marketplace, Shopping, Consumer | Philippines | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 250-500 | - | - | Inactive | - | - | 2014 | - | - | - |
34. |  | EZhome | 6.1% | A subscription based lawn-care services. | Internet | Information Technology, Home Services, Consumer | United States | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 100-250 | - | - | Inactive | - | - | 2015 | - | - | - |
35. |  | Eatsy | 5.5% | Mobile-first restaurant technology company. | Internet | Applications, Food & Beverages, Foodtech | Singapore | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2018 | - | - | - |
36. |  | Zeppery | 5.2% | A mobile application that enabled its users to find and pre-order food from restaurants. | Internet | Foodtech, Restaurants, Applications, Food & Beverages | India | - | - | - | - | - | Seed | - | - | - | - | - | - | - | - | - | - | - | - | - | 10-50 | - | - | Inactive | - | - | 2015 | - | - | - |
37. |  | Buddy Beers | 4.9% | Travel app for buying beers from abroad. | Internet | B2C, Social, Food & Beverages, Mobile Applications, Applications | Germany | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1-10 | - | - | Inactive | - | - | 2010 | - | - | - |
38. |  | Tasterous | 3.7% | Mobile food recommendation app. | Internet | Software, Technology, Information Technology, Foodtech | Indonesia | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | Inactive | - | - | 2010 | - | - | - |
| No. | Image | Name | Investor type | Description | Location | Preferred investment stage(s) | Stages invested in | Assets under management (AUM) | Investment range | Investment sweet spot | Preferred investment focus | Preferred investment geography | No. of investments | No. of lead investments | No. of follow-on investments | No. of co-investments | Portfolio companies | No. of exits | Total exit value | No. of failed investments | Loss on investments | No. of acquisitions | No. of board seats taken | No. of funds | Limited partners | Co-investors | No. of partners | Partners | No. of employees | Management | Board members | Founders | Investor reputation | Contact info | Entity type | Legal name | Former legal name(s) | Founded date | Ticker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1. |  | Anthos Capital | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
2. | | Menlo Ventures | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
3. | | Sherpa Capital | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| No. | Image | Name | Previous designation | Previous company | Previous biography | Previous profile type | Previous location | Experience | Education | Reputation | Current company | Current designation | Current biography | Current profile type | Current location | No. of investments | No. of exits | Total exit value | No. of board seats taken | Contact info |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1. | | Tri Tran | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
2. | | Conrad Chu | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| No. | Financing date | Financing round | Total amount raised | Post-money valuation | Financial viability | Fundraising target amount | Remaining target amount | Financing type | No. of investors | Board seats | Lead investors | Entity type | Financing status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1. | 1 Apr 2017 | Private Equity Round | - | - | - | - | - | - | 1 | - | - | - | - |
2. | 30 Mar 2017 | Convertible Note | USD 5M | - | - | - | 2 | - | - | - | Completed | ||
3. | 27 May 2015 | Private Equity Round | USD 86.59M | - | - | USD 91.59M | USD 5M | Equity, | 22 | 5 | - | - | Completed |
4. | 22 May 2015 | Series C | USD 85M | - | - | - | 6 | - | - | - | Completed | ||
5. | 18 Apr 2014 | Series B | USD 28M | - | - | USD 28M | Equity, | 3 | 4 | - | - | Completed | |
6. | 5 Sep 2013 | Series A | USD 4M | - | - | - | 7 | - | - | - | Completed | ||
7. | 8 Nov 2012 | Venture Round | USD 3M | - | - | - | - | - | - | - | Completed | ||
8. | 8 Nov 2012 | Private Equity Round | USD 3.22M | - | - | USD 4.22M | USD 1M | Equity, | 10 | 2 | - | - | Completed |
9. | 31 Jan 2012 | Seed Round | - | - | - | - | - | - | 3 | - | - | - | - |
10. | 1 Nov 2011 | Seed Round | USD 200K | - | - | - | 3 | - | - | - | Completed |
