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A startup that offered automated cold-pressed juicing system for every households.

Categories

Household Appliances, Food & Beverages, Foodtech, Startup, Health,

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Reasons for Shutdown

Poor Product

Overcomplicated their blender design

Inconveniences of the appliance: only worked with Wi-Fi and detected QR code of Juicero Produce Packs.
This defeats the purpose of Juicero's concept on helping people with busy lives on the convenience of having a healthy diet.

No Product-Market Fit

Creation of a product that can be solved by hand

Juicero juicer was rendered unnecessary and a waste of investment after Bloomberg published an article and a video comparing juicing between the appliance and by hand.
That made the company’s claim on solving the convenience problem useless.
As a result, they lost investors rendering the company and were unable to raise funds to build a cheaper juicer.

High Business Cost

Too much money poured into creating a product that was rendered useless when people discovered an alternative of not spending on it

Cost of making the blender was too high until it set the initial price of USD$699 for a juicer in order to cover costs; too high for potential customers.

Geographic Limitations

Delivery of Juicero Produce Packs were limited

Customer Manipulation

Twisted the truth about their Juicing Packs

Juicero knew their packs could be hand-squeezed.
However, they asserted that people would prefer using their juicer due to a more consistent and less messy process.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Image	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
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Investors

No.	Image	Name	Investor type	Description	Location	Preferred investment stage(s)	Stages invested in	Assets under management (AUM)	Investment range	Investment sweet spot	Preferred investment focus	Preferred investment geography	No. of investments	No. of lead investments	No. of follow-on investments	No. of co-investments	Portfolio companies	No. of exits	Total exit value	No. of failed investments	Loss on investments	No. of acquisitions	No. of board seats taken	No. of funds	Limited partners	Co-investors	No. of partners	Partners	No. of employees	Management	Board members	Founders	Investor reputation	Contact info	Entity type	Legal name	Former legal name(s)	Founded date	Ticker
1.		Artis Ventures (AV)	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Leadership

No.	Image	Name	Previous designation	Previous company	Previous biography	Previous profile type	Previous location	Experience	Education	Reputation	Current company	Current designation	Current biography	Current profile type	Current location	No. of investments	No. of exits	Total exit value	No. of board seats taken	Contact info
1.		Doug Evans	Vice President of Operations	-	-	-	-	-	-	-	FlexForm Technologies	-	-	-	-	-	-	-	-	-

Funding

No.	Financing date	Financing round	Total amount raised	Post-money valuation	Financial viability	Financing type	No. of investors	Board seats	Lead investors	Entity type	Financing status
1.	1 Apr 2016	Series C	USD 28M	-	-	-	-	-	-	-	Completed
2.	31 Mar 2016	Series B	USD 70M	-	-	-	14	-	-	-	Completed
3.	14 Apr 2014	Series A	USD 16.5M	-	-	-	-	-	-	-	Completed
4.	1 Oct 2013	Seed Round	USD 4M	-	-	-	-	-	-	-	Completed