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A connected device that formed a network of people with common friends.

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Hardware, Apps, Social Network, Instant Messaging,

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Reasons for Shutdown

No Market Validation

Founder didn't research if his product was something that people were interested in

Hsi pursued his 'ideals' - what he wanted, instead of what the market actually needed.
In a Medium post, he said: "We pursued our ideals, and we ignored what other people actually wanted. Idealism is selfishness".

Poor Marketing

The founder didn't market his project correctly

When it came to marketing the product, Hsi couldn't explain what it was, or what it did, in a way that captured an audience.
In the same Medium post, he said, "Your product will not succeed unless people can understand what it does for them within 3 seconds by looking at a picture and reading two lines of text. When you see a picture of Amiloom you have no idea what it is. In two lines of text there is no way to explain both why and how it works. We have built it and are telling the world, but no one can hear us, few people understand us, and the masses are not coming to us".

Lack of Experience

The team didn't have any experience in running a successful business

Hsi said that when he started Amiloom, he didn't have a technical co-founder to help him build the product they designed.
This meant that they couldn't create a complete plan for their business either.
Hsi went to Shenzen, and because he wasn't proficient enough to properly validate the development firms he tapped to help him build a prototype, he ended up with two rounds of failures.
Because they didn't have a detailed plan, they couldn't find out the real cost of the business, nor raise any funding.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Image	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
1.		HelloRanking	20.2%	Your App Downloads Boosting Platform	Information Technology & Services	Ad Network, Applications, Marketing, Mobile, Analytics, Developer Tools, Developer Platform	Hong Kong SAR	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2015	-	-	-
2.		Coordinate	11.4%	A project management software that helped and guided small companies to create and manage their projects easily in teamwork.	Information Technology & Services	Applications, Information Technology, Mobile Applications, Productivity	Mexico	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2013	-	-	-

Investors

No.	Image	Name	Investor type	Description	Location	Preferred investment stage(s)	Stages invested in	Assets under management (AUM)	Investment range	Investment sweet spot	Preferred investment focus	Preferred investment geography	No. of investments	No. of lead investments	No. of follow-on investments	No. of co-investments	Portfolio companies	No. of exits	Total exit value	No. of failed investments	Loss on investments	No. of acquisitions	No. of board seats taken	No. of funds	Limited partners	Co-investors	No. of partners	Partners	No. of employees	Management	Board members	Founders	Investor reputation	Contact info	Entity type	Legal name	Former legal name(s)	Founded date	Ticker
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Leadership

No.	Image	Name	Previous designation	Previous company	Previous biography	Previous profile type	Previous location	Experience	Education	Reputation	Current company	Current designation	Current biography	Current profile type	Current location	No. of investments	No. of exits	Total exit value	No. of board seats taken	Contact info
1.		Anders Hsi	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Funding

No.	Financing date	Financing round	Total amount raised	Post-money valuation	Financial viability	Fundraising target amount	Remaining target amount	Financing type	No. of investors	Board seats	Lead investors	Entity type	Financing status
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